MyThinks, Winner at Pack & Gift show
When an idea is successful, it should be shared without hesitation; it is for this reason that we wanted to extend our concept of personalization at the point of sale to other areas of activity.
The International Pack and Gifts Fair, which took place in Paris from June 21 to 22, 2017, was the perfect opportunity to present our new project; during this event, 220 international companies exhibited their latest innovations in packaging and gift products.
We presented the idea of replacing the classic label and its message that accompanies a gift with a pendant to be personalized by the consumer at the point of sale.
Beyond providing a unique and rewarding experience for the customer who brought his personal touch to the gift by creating a message that he himself engraved, the recipient of the gift will remember this unique moment forever by keeping the pendant and its message with him.
Alessandro Borgese MyFamily and Nicolas Chaudron – YouPerso
The success of MyThinks was immediate and our concept won the “Personalize Award 2017” which rewards the most innovative product of the show awarded by a jury of recognized professionals:
Céline APELBAUM, Purchasing and Development Manager for Christian Dior.
Henri Saporta, Chief Editor of Emballages Magazine
Catherine MORIOT, Executive of Expert Emballage & Conditionnement Eops
Fabrice PELTIER, Designer and President of Institut National du Design Packaging
Florence BRAY, Chief Editor LSA
Jean-Pascal Martin-Festa, Purchasing and development director of Martell Mumm Perrier- Jouët
Cécile JARRY, Manager of Veille & Contenu di 656 EDITIONS